Winning this award the fourth consecutive year is further proof of the company’s continuous efforts in developing innovative products and technologies that meet customers’ specific needs

March 20, 2008 – ON Semiconductor (Nasdaq: ONNN) today announced that it has won the 2007 Analog/Mixed Signal IC Editor’s Choice Award for its NCP5810 and NCP5080 in China from leading electronics magazine Electronic Engineering and Product World (EEPW).

The dual output DC-DC converter NCP5810 stood out among hundreds of candidates that vied for the Marketing Application Award and won. The high voltage boost driver NCP5080 has successfully won the Technology Innovation Award. This is the fourth consecutive year that ON Semiconductor is honored with EEPW’s Editor’s Choice award.

“We selected ON Semiconductor’s NCP5810 and NCP5080 because they have wide application areas and feature great innovation,” said the EEPW editorial board. “The NCP5810 features output voltage accuracy, high switching frequency and comes in a small package size, making it particularly suitable for powering a display driver in Active Matrix Organic Light Emitting Diodes panel. The NCP5080 is dedicated to the Xenon power flashes. Its built-in DC-DC converter is based on a flyback structure with an external transformer, and is able to adapt any range of high voltage demand.”

The NCP5810 features high overall efficiency of up to 85 percent at 1.75 megahertz (MHz) oscillator frequency, delivering best-in-class performance. In order to complement the slim form factor of AMOLED display, the converter switches at the high 1.75 MHz frequency, allowing the use of small inductors and ceramic capacitors. Its ultra-thin package with 0.55 mm thickness allows the NCP5810 to fit into the thinnest portable design form factor. In addition, it preserves battery power in shut-down mode with true cut-off function that limits the leakage display current to typically 1 microamp (uA).

The NCP5080 is a Xenon photoflash capacitor charger with photo sense interface, operating over the full Li-Ion battery voltage and can fully support Xenon functions. It has an external feedback network, making it possible to dynamically adjust the output voltage. The device is able to cope with any kind of power expected in the application.

"Winning the Editor’s Choice award from leading magazine Electronic Engineering and Product World for the fourth consecutive year reinforces ON Semiconductor’s leadership in power management solutions and the company’s commitment to China market,” said W.K. Liew, regional marketing manager of ON Semiconductor’s Digital and Consumer Products Group for Asia Pacific. “ON Semiconductor is dedicated to working with customers in designing devices that meet their specific needs. The NCP5810 and NCP5080 are both successful examples of such collaborations. We will continue our efforts in driving innovation and developing innovative products for China market’s specific needs.”

About EEPW Analog/Mixed Signal IC Editor’s Choice Awards
EEPW is one of China’s leading electronics industry trade publications. It is jointly published by the Institute of Scientific and Technical Information of China, a division of the Ministry of Science & Technology, and the US-based IDG. The magazine’s annual Analog/Mixed Signal IC Editor’s Choice Award aims to recognize analog/mixed IC products which demonstrate breakthroughs in technology and innovation, as well as promising market applications.

About ON Semiconductor
With its global logistics network and strong product portfolio, ON Semiconductor (NASDAQ: ONNN) is a preferred supplier of efficient power solutions to customers in the power supply, automotive, communication, computer, consumer, medical, industrial, mobile phone, and military/aerospace markets. The company’s broad portfolio includes power, analog, DSP, mixed-signal, advance logic, clock management and standard component devices. Global corporate headquarters are located in Phoenix, Arizona. The company operates a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe, and the Asia Pacific regions. For more information, visit

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About onsemi

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.


onsemi and the onsemi logo are trademarks of Semiconductor Components Industries, LLC. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders. Although the Company references its website in this news release, information on the website is not to be incorporated herein.

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