New lab will optimize energy-saving power solutions for Hisense LCD, plasma and CRT TV series

QINGDAO, China –March 22, 2007 – ON Semiconductor (Nasdaq: ONNN), a leading global supplier of efficient power management solutions, and China’s Hisense Electric Company Limited, a world renowned electronic manufacturer, today announced the establishing of a joint power laboratory to develop efficient and energy-saving power solutions LCD, plasma and CRT TV series. ON Semiconductor also won the Best Power Solution Supplier Award in recognition of its technology, quality and service from Hisense Group.

The new lab further demonstrates ON Semiconductor’s commitment to provide energy-saving power solutions to indigenous customers in China.

Located at Hisense’s research and development (R&D) center in Qingdao, Shandong Province, the lab will focus on leveraging ON Semiconductor’s strengths, expertise and experience in innovative, energy-saving solutions for Hisense TV products, especially LCD TVs.

ON Semiconductor will assign resident field application engineers to the joint lab to work closely with Hisense product R&D and power supply teams to enable timely TV power solutions to be developed and utilized.

“Energy conservation and innovation are important development strategies for the Chinese government,” said David Chow, ON Semiconductor vice president of Sales for Asia Pacific. “ON Semiconductor’s effective power solutions address all functional blocks of the power supply and deliver standby power of less than one watt. Our solutions comply with Chinese and international regulatory standards on power efficiency and standby power consumption. In China, ON Semiconductor is a technology partner of China Standard Certification Center which certifies energy-efficient products. We develop and provide innovative power solutions of different power levels for TV products.

“Through the joint lab, our proven power solutions are expected to help Hisense optimize power efficiency and minimize standby power consumption in their products, meeting consumers’ demand for TVs with high performance and low power dissipation. The Best Power Solution Supplier Award from Hisense is a great testament to our power management leadership and servicing team,” said Chow.

With an annual sales volume in the tens of million units of color TV sets, Hisense is a top brand in electronics. Hisense has recognized that power management is one of the key technology enablers for future success.

“Hisense and ON Semiconductor have established a close relationship working together over the last few years,” said Huai-gang Jian, general manager of product development at Hisense Electric Company Limited. “The joint power lab will bring both companies even closer together to develop innovative, energy-efficient power solutions for TVs that meet, or even exceed, increasingly stringent domestic and international regulatory standards. This will help sharpen Hisense’s competitive edge in both the domestic and global markets.”

ON Semiconductor is one of the world’s top 10 suppliers of power management devices, with a strong presence in China including design centers in Hong Kong and Shanghai, and a manufacturing joint venture at Leshan in Sichuan Province, western China. ON Semiconductor also works closely with China Standard Certification Center, which certifies energy-efficient products, as its technology partner, driving the development of energy conservation and efficiency in China.

About Hisense Hisense specializes in consumer electronics, household appliances and information technology. The company’s main products are televisions, air conditioners, refrigerators, computers, CDMA mobile phones, software and network devices.

Hisense ranks among China’s Top Ten electronic manufacturers and plays a leading role in the global electronics industry relying chiefly on an efficient technology innovation system. Each year, Hisense undertakes more than 10 state-level research projects.

Hisense exports its products to over 50 countries and regions. In addition, it has established subsidiaries in the USA, Japan, Brazil, Indonesia and Hong Kong, with a production base in South Africa, and a trading office in Italy. For more information, please visit Hisense’s website at

About ON Semiconductor With its global logistics network and strong portfolio of power semiconductor devices, ON Semiconductor (Nasdaq: ONNN) is a preferred supplier of power solutions to engineers, purchasing professionals, distributors and contract manufacturers in the power supply, computer, consumer, portable/wireless, automotive and industrial markets. For more information, please visit ON Semiconductor’s website at

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onsemi and the onsemi logo are trademarks of Semiconductor Components Industries, LLC. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders. Although the Company references its website in this news release, information on the website is not to be incorporated herein.

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