TOKYO, Japan – October 1, 2020


Yamashita concurrently serves as the corporate vice president of Japan regional sales to accelerate deployment of the corporate global strategy in Japan

TOKYO, Japan – October 1, 2020 – ON Semiconductor (Nasdaq: ON), driving energy efficient innovations, announced that Masayasu Yamashita has been promoted to president and representative director of ON Semiconductor Japan, Ltd. to lead and manage the sales and marketing operations in Japan. Yamashita is also concurrently serving as the corporate vice president of Japan regional sales in order to expand its Japan business and align with corporate strategies in key markets.

“Yamashita has more than 30 years of semiconductor industry experience and has served at ON Semiconductor for over 12 years leading our sales team in Japan,” said Paul Rolls, executive vice president, sales and marketing for ON Semiconductor. “Most recently he drove automotive sales and the field application engineer organization in Japan. He is effective in engaging in the global marketplace and will further strengthen our footprint in Japan with our valued customers.”

The Japan market plays an important role in driving the company’s focus on strategic markets of automotive, industrial and cloud power and the Internet of Things. ON Semiconductor’s continued investment in the region provides a reliable supply chain network for its Japanese customer base which includes product development design centers, manufacturing facilities, a solution engineering center and fault analysis capability.

“ON Semiconductor has leading positions in products that matter to Japan’s future including power modules and improve energy efficiency for a sustainable economy, image sensors and other automotive products to enhance the competitiveness of automobile manufacturers, and machine vision and motor drivers for robotics to enhance labor productivity,” said Masayasu Yamashita, president and representative director of ON Semiconductor Japan “Over the past 12 years, our sales team has strengthened partnerships with our customers by demonstrating our value-add in the Japanese market and I look forward to working with them to accelerate their time to market and providing solutions to their design challenge.”

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onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.


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